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Airport Duty-Free Now Has Spanish Flavor
By Herschel J. Grangent, Jr.

The trip to Europe is over. You just arrived on Concourse E at Hartsfield-Jackson, and it’s time to go home, get over the jet lag and get back to your regular routine.

Oh no! You forgot a gift for Mom.

Thankfully, you’re in luck now that Spanish travel retailer Aldeasa has opened its first U.S. duty-free shop at Hartsfield-Jackson. More than 100 guests attended a festive ribbon-cutting ceremony on June 6. Aldeasa CEO Jose-Maria Palencia Saucedo, HMSHost President and CEO Elie Maalouf, and Alpha Retail USA President Rod Wiltshire, along with Hartsfield-Jackson Assistant General Manager Arnaldo Ruiz and Greg Pridgeon, chief of staff for Atlanta Mayor Shirley Franklin, were among the officials in attendance.

A joint venture between the Madrid, Spain-based company and concessionaire HMSHost brought a new look to the duty-free store in March that includes a dramatic, well-lit storefront, more merchandise and a one-stop, 7,000-square-foot retail space that replaced three smaller stores.

"We're very excited," said John Cugasi, Hartsfield-Jacksons’ director of Concessions. "Aldeasa is a leading-edge, duty-free company that builds beautiful, high-end duty-free stores."

Aldeasa has included some of its latest innovations in this store, including the bargain merchandise and services that were incorporated into its Madrid Barajas Terminal Four shop. The new outlet offers a wide range of perfumes and cosmetics as well as beverages and leather goods.

Airport Duty-Free Now Has Spanish Flavor

“Entry into the U.S. market was of strategic importance to us,” said Daniel Monterno, Aldeasa international operations manage. “The Atlanta Airport is the world’s busiest passenger airport, and this is definitely a good opportunity to bring customers high-quality merchandise in a favorable setting.”

Those wishing to shop at Aldeasa must have an arrival or departure boarding pass for an international flight. Also, to manage the large flow of people, Aldeasa allows customers to be in the store about 45 minutes.

Like its other locations, the Atlanta shop will feature such luxury brands as Yves Saint Laurent, Ralph Lauren, Versace, Dolce & Gabanna, Giorgio Armani among others.

Follow this link to see video footage of the Aldeasa grand opening.


© 2008 Hartsfield-Jackson News. A Publication from Hartsfield-Jackson Atlanta International Airport. All rights reserved.


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