The trip to Europe is over. You just arrived on Concourse E at
Hartsfield-Jackson, and it’s time to go home, get over the
jet lag and get back to your regular routine.
Oh no! You forgot a gift for Mom.
Thankfully, you’re in luck now that Spanish travel retailer
Aldeasa has opened its first U.S. duty-free shop at Hartsfield-Jackson.
More than 100 guests attended a festive ribbon-cutting ceremony
on June 6. Aldeasa CEO Jose-Maria Palencia Saucedo, HMSHost President
and CEO Elie Maalouf, and Alpha Retail USA President Rod Wiltshire,
along with Hartsfield-Jackson Assistant General Manager Arnaldo
Ruiz and Greg Pridgeon, chief of staff for Atlanta Mayor Shirley
Franklin, were among the officials in attendance.
A joint venture between the Madrid, Spain-based company and concessionaire
HMSHost brought a new look to the duty-free store in March that
includes a dramatic, well-lit storefront, more merchandise and a
one-stop, 7,000-square-foot retail space that replaced three smaller
"We're very excited," said John Cugasi, Hartsfield-Jacksons’
director of Concessions. "Aldeasa is a leading-edge, duty-free
company that builds beautiful, high-end duty-free stores."
Aldeasa has included some of its latest innovations in this store,
including the bargain merchandise and services that were incorporated
into its Madrid Barajas Terminal Four shop. The new outlet offers
a wide range of perfumes and cosmetics as well as beverages and
“Entry into the U.S. market was of strategic importance to
us,” said Daniel Monterno, Aldeasa international operations
manage. “The Atlanta Airport is the world’s busiest
passenger airport, and this is definitely a good opportunity to
bring customers high-quality merchandise in a favorable setting.”
Those wishing to shop at Aldeasa must have an arrival or departure
boarding pass for an international flight. Also, to manage the large
flow of people, Aldeasa allows customers to be in the store about
Like its other locations, the Atlanta shop will feature such luxury
brands as Yves Saint Laurent, Ralph Lauren, Versace, Dolce &
Gabanna, Giorgio Armani among others.
link to see video footage of the Aldeasa grand opening.