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 TECHNOLOGY 

Social media sites take off at Hartsfield-Jackson
By Katena Carvajales

Social media sites are increasingly popular tools for word-of-mouth marketing, and Hartsfield-Jackson is joining the trend with a new Facebook fan page.

Facebook users are invited to become "fans" of Hartsfield-Jackson and check out the news about developments and activities at the Airport. The page will offer a glimpse of some of Hartsfield-Jackson's many programs — including art, customer appreciation and community service — and will announce special events and the debuts of facilities, such as the new rental car center set to open in November.

Facebook gives its 53 million active users an easy way to reconnect with old classmates or colleagues and to keep up with the latest news from friends and family members who become "friends" on the site. Businesses have begun to use Facebook and other social-networking sites to reach out to their customers and spread information about new products and features, but Hartsfield-Jackson is the largest passenger airport to take that step.

"We are very excited to break new ground in maintaining a Facebook page," said Aviation General Manager Ben DeCosta. "This, combined with our recently introduced YouTube channel, will allow us to interact with passengers on a new level, share useful information and show off the Airport's personality."

Facebook joins the Airport's first foray into social media, a channel on YouTube (www.youtube.com/atlantahartsfield) that features video clips about interesting or innovative developments at Hartsfield-Jackson. Subjects include the security-checkpoint expansion program, which has reduced customer wait times to an average of less than 10 minutes; store openings; musical performances and other entertaining events at the Airport; and the Airport litter-awareness program.

Facebook Homepage

Hartsfield-Jackson invites Facebook users to become its "fans"
and stay informed about programs and events at the Airport.

 


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