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Concessions Management celebrates completion of retail program
By Roishina C. Henderson

They say that variety is the spice of life.

The Department of Aviation’s award-winning Concessions Management team brought a new flavor to Hartsfield-Jackson when it embarked upon its retail renaissance, which caters to customers’ needs. Since fall 2008, more than 80 new stores — with creative concepts, Georgia themes and luxury brands — have made their homes at the Airport.

On May 4, Atlanta Mayor Kasim Reed, Aviation General Manager Ben DeCosta and several concessionaires led a celebration in the Airport Atrium of the completion of the retail program. The speakers acknowledged the exceptional work that Concessions Management has done. The event concluded with a tour of the new concessions for guests.

“When we set out to expand our concessions program, we set three simple objectives: offer our customers a broad choice of retail options; deliver world-class customer service; and create a sense of place for travelers so that they’ll know that they’ve arrived at the great city of Atlanta,” DeCosta said. “I’m proud to announce today that we have accomplished all of our goals.”

DeCosta added that the work continues with an expansion of the food and beverage concessions program and plans for concessions at the Maynard H. Jackson Jr. International Terminal, which is set to open in spring 2012.

“I am so glad to be here today to celebrate another in a seemingly endless series of positive announcements about Atlanta’s Hartsfield-Jackson International Airport,” Reed said. “Hartsfield-Jackson’s robust retail concessions portfolio enhances the traveler’s experience here in Atlanta, creates jobs and generates revenue for the city. … I applaud the outstanding job that has been done here over the years. We will continue to conceive even greater development opportunities over time.”

The Atrium is the site of several of the new stores, including Piedmont Park TravelMart, Atlanta Magazine’s HOME Store, Z-Market and Drugs & More/AeroClinic.

Some of the new concessions were firsts for Hartsfield-Jackson, such as the XpresSpa locations on concourses A and C, and some were the first of their kinds at any U.S. airport, such as Minute Suites and Sean John on Concourse B.

To meet customers’ increasing demand for technology, the Airport brought in shops such as BlackBerry from Wireless Giant on concourses A and B.

Other stores infused a sense of place — Zoo Atlanta’s Panda Veranda, Savannah’s Candy Kitchen and the Georgia Aquarium’s Beyond the Reef, for example — or responded to customers’ demands for upscale shopping options (Bulgari, Lacoste, Ermenegildo Zegna and L’OCCITANE).

Concessions Opening
Aviation General Manager Ben DeCosta speaks at the celebration of the Airport’s concessions program on May 4.

© 2010 Hartsfield-Jackson News. A Publication from Hartsfield-Jackson Atlanta International Airport. All rights reserved.

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