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Talking the talk: Hartsfield-Jackson hosts course for airport executives
By DeAllous Smith

The “one-minute power message” — slicing through the clutter and communicating with clear, concise and effective delivery points — was among the topics covered by the Airport Management Professional Accreditation Programme’s (AMPAP) communications and public relations course held at Hartsfield-Jackson May 24-28.

The course gave attendees the opportunity to interact with officials from other airports and learn to target messages to specific audiences. AMPAP instructors also shared ways for airports to enhance their community outreach by building better Web sites, establishing a speakers bureau and launching booster clubs.

“This is a very beneficial course for airport executives,” said course instructor Claude Martel. “It teaches managers how to position their [airport] in the best positive light and shows them how to gather and share the right information with their audience.”

The nine-person class included six Hartsfield-Jackson leaders: Jim Drinkard, assistant general manager for Planning and Development; Arnaldo Ruiz, assistant general manager for Commercial Development; Milton Castillo, chief financial officer; Myrna White, director of Public Affairs; Steve Lee, director of Training, Safety and Organizational Development; and John Kennedy, senior public relations manager.

Other attendees came from San Francisco International Airport and the Houston Airport System.

The program included a mock disaster and response drill as well as a tour of the Airport’s rental car center led by Chris Madura, contract administrator of the rental car center, and Carlton Harrison, contract administrator of the automated people mover.

The City of Atlanta’s Department of Aviation hosted the program, which leads to the International Airport Professional (IAP) credential.

Airports Council International and the International Civil Aviation Organization jointly launched AMPAP in March 2007. The program now includes more than 220 participants from 50 countries. Airport managers who complete the six-course program within three years earn the IAP title, the only global professional accreditation for airport personnel.

Robert Kennedy, Hartsfield-Jackson’s assistant general manager for Operations, Maintenance and Security, recently became the first official from a U.S. airport to be elected to the AMPAP Steering Committee. He will represent airports with more than 10 million annual passengers.

Carlton Harrison (right), automated people mover contract administrator, shares a laugh with AMPAP group members during a tour of the rental car center and ATL SkyTrain.

Front row (from left): Jim Drinkard, assistant general manager for Planning and Development; Arnaldo Ruiz, assistant general manager for Commercial Development; Janet Schafer, assistant director, properties, Houston Airport System; Kevin Kone, assistant deputy airport director, capital finance, San Francisco International Airport; and Claude Martel, course instructor

© 2010 Hartsfield-Jackson News. A Publication from Hartsfield-Jackson Atlanta International Airport. All rights reserved.

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